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Monday, December 09, 2013

Digital art up for auction

A recent article in TIME Magazine, "Digital Art Clicks on the Auction Block (subscription needed to read the whole article)," clued me into a new phenomenon -- selling digital artwork as, well, art with a capital A. Curious, I checked out the artists and pieces mentioned.

Rafaël Rozendaal, who could be labelled 'internet denizen', does screensavers, web sites, haiku, and more.  'If no yes.com' is the site that was offered for auction (be sure to click on the page to see it interact).  Apparently the artist has been selling sites for a while: "Artist Rafael Rozendaal Sells Web Art Through Domains." And apparently 'If no yes.com' was purchased by Benjamin Palmer & Elizabeth Valleau.  You can find a report on this purchase and past exhibits of digital art at NPR
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image:  artwork by Rafaël Rozendaal
Rafaël Rozendaal, ifnoyes.com, NPR
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More about the auction is on the Tumblr page for "Paddles On," where the other artists and their submissions are listed.

Another one of the pieces being offered is a YouTube video via webcam, titled "rgb, d-lay," by Petra Cortright.  According to the TIME article in the magazine, she
markets her work with an equation: video's current view count x amount per view = total current price. That encourages collectors to keep circulating the artwork online to increase its value.
The video is not available for showing here, but you can find it at YouTube.

An artist of note is Wade Guyton, who prints his digital art with an Epson ink-jet printer for showing in a gallery.  According to the Wikipedia article about him --
As of 2013, Guyton's works regularly sell for more than $1 million at auction and privately.  An untitled Epson UltraChrome inkjet on linen of 2005 established an auction record for the artist when it sold for $2.4 million at Christie's New York in 2013.
Here it is.
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image: artwork by Wade Guyton, untitled (2005)
Wade Guyton, untitled (2005), Petzel Gallery
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Now, if I can just convince myself that I can do art for money.

-- Marge

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